There’s something about the winter months that is truly magical. It’s perhaps to do with the intoxicating blend of the approaching Christmas, romantic longer evenings (preferably spent in front of a roaring log fire) and long walks through the frosty countryside.

However, one aspect of winter that really excites and captivates everyone, regardless of age, is the arrival of snow. It has such powerful connotations, of happy times spent having snowball fights as a child, to building snowmen, to watching the flakes fall on Christmas Eve.

Regrettably, we can’t simply command the weather to snow whenever required, which is a great shame, as winter corporate or private events can be transformed and perfected by a pure, crisp layer of whiteness!

No Snow? No Problem! Get Creative at Your Corporate Event, Product Launch or Private Celebration with Artificial Snow…

Snow Business, one of the world’s most experienced (not to mention creative) suppliers of artificial snow machines, faux frost, throwable snowballs and more, are well versed in the fine art of creating a magnificent winter wonderland, whatever the event.

Here are just a few of their finest ideas to create a suitably atmospheric wintery corporate event, which will leave colleagues, business associates and clients open-mouthed with amazement.


1.    Bring the outside in. If you’re looking to create a wintery event, but want the comfort of remaining indoors, then get creative with your internal space. Snow Business recommend creating a winter woodland scene inside; surrounding your dining tables with spectral, frost covered trees, lighting your room with Victorian candle-lit lamps and covering the floor with a dusting of artificial snow. It will create a mesmerising winter ambiance that will set off your event to perfection.

2.    Create a sense of fun at your corporate event. If you’re holding a team-building event, or just want to give your team the chance to unwind and have fun, then a winter-themed event with a real snowball fight is a unique way to do it. Snow Business has created fun snowball fights for a variety of clients, and it’s a great way to bring employees together and allow them to unleash their competitive side!

3.    Make Christmas a lot more authentic. If you’re holding a Christmas-themed event, then artificial snow can really enhance the experience exponentially. Have an artificial snow machine cover your guests in gentle flakes as they arrive, then create a wonderful snow scene inside, complete with snowmen, sleigh and frost-tipped Christmas tree.

4.    Create a product launch with a difference. If you’re launching a product, particularly if it’s targeting the Christmas audience, then artificial snow can create just the right wintry note of ambiance to set your product apart from the others. Display your product in a classically romantic snow scene, or use Snow Business’s expertise and equipment to create a remarkable photo-shoot or video ad campaign.

Whatever your requirements, Snow Business can help to make your event or launch a complete success. Whether you’re after visual merchandising display, winter wonderland decorations or simply want use of one of our artificial snow machines, we can help. To find out more, call us on 353 (0)25 46803, or email us at